Hyundai and Autoscout24 enter cooperation
- AutoScout24 to become one of Hyundai Motor Europe’s primary partners for internet-based used car sales management
Offenbach, August 10, 2007 – In light of high new-car sales volumes and as part of the drive to professionalize its European network, Hyundai Motor Europe (HME) is currently focussing its used-car business.
In line with the development of an Approved Used-car brand in every European country, Hyundai is improving all fields of its used-car business to gain maximum convenience for their customers. One of the elements will be the enhanced use of the internet as platform for the used-car sales process. To underline the importance of the internet in the used-car business, Hyundai has signed a cooperation agreement with AutoScout24 which is represented in 10 markets over Europe. The benefits of the agreement mainly consist in easier access of customers to used-car locations and a European-wide equal pricing for web-advertising of Hyundai dealers.
Hyundai Motor Europe’s Manager for Used-car business, Sebastian Fuchs, welcomed the deal as a first step to professionalize Hyundai’s European network: “Taking this step means a lot to us. It’s not only yet another example of our commitment to this market. It also marks the start of a remodelling process, which will substantially improve our sales operations. As such, it will help us get closer to our goal to become one of the top automotive brands in Europe.”
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Hyundai Motor Europe GmbH (HME) was established in 2000. Located in Offenbach, Germany, it coordinates all marketing, sales and aftersales, fleet and used car management activities in all of Hyundai’s 28 European markets. It employs nearly 200 people of various nationalities. Hyundai is the third largest Asian automobile brand in Eurrope. The annual European sales volume reached 330,000 vehicles in 2006. More information on Hyundai Motor Europe is available in the internet at http://www.hyundai-motor-europe.com.
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