Hyundai Motor Company, the fastest-growing automaker and Official Automotive Partner of UEFA EURO 2008™, launched diverse marketing and communication programs to assist successful staging of the biggest European sporting event – UEFA EURO 2008™

During the UEFA EURO 2008™ period, Hyundai has run various programs in almost all European countries to improve customer perception, expand customer experience and strengthen the loyalty of its employees aiming to improve its brand image.

By sponsoring the European football championships in 2004, Hyundai successfully intensified emotional brand-building with its distinguished European customers.

Hyundai provided 400 vehicles to the UEFA organizing committee of the EURO 2004™.

The brand exposure through vehicle visibility was enormous, as was the Goodwill Ball Tour 2004, which once again proved to be a major attraction to fans.

And perimeter board exposure placed Hyundai in the minds of millions of spectators and led to a record 32 per cent above average brand awareness among consumers.

Clearly, the EURO 2004™ was a big sponsoring success and we are proud that people all over Europe associate us with one of the most exciting sports events of our times.