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The game of Football was born in Europe. It was Europeans who made it popular around the world. And it was Europeans who refined it. We are looking forward to bringing it home by sponsoring the FIFA World Cup 2006™ in Germany.

Millions of Europeans will come to Germany to view their favourite teams in the stadiums, and many more will be following the progress the teams are making in front of their TV sets.

And because this event enjoys such a high level of awareness sponsoring the World Cup in Germany is one of the cornerstones of our brand building effort to become one of the world’s leading brands by 2010.
 

FIFA and the local organizing committee for the 2006 FIFA World Cup Germany™ will be provided with high quality Hyundai vehicles for the transport of FIFA officials and players. Part of the vehicle fleet is already in place in Frankfurt, Germany, where the organizing committee of the 2006 World Cup has its headquarters.

In addition to our sponsoring program for the 2006 FIFA World Cup Germany™ we will also cooperate with FIFA on a number of other premier sporting events leading up to the main event in 2006. Among others Hyundai will sponsor the following events.


- FIFA World Youth Championship 2005
- FIFA Confederations Cup Germany 2005
- FIFA U-17 World Championship 2005
- FIFA U-19 Women’s Youth Cup 2006

 

With the 2002 FIFA World Cup Korea/Japan™ Hyundai sponsored the first major
football event in Asia.

Hyundai provided 1,053 vehicles for the 2002 World Cup Korea/Japan™ and received immense publicity.

The event, as well as the accompanying customer focused programs, were largely successful, and placed Hyundai in the hearts of millions of fans around the world. 


 
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