Football. One of the most appealing sports on earth.

To show that your brand is vibrant it helps to sponsor activities that inspire millions of people around the world. Through football sponsoring our brand is closely associated with all the dynamic, youthful and competitive aspects of the game and its fine athletes.

Moreover, as the official automobile partner of various UEFA and FIFA events, Hyundai enjoys a prestigious image of high quality and reliability that helps securing its position as a globally ranked player in the automotive industry.

But sports sponsoring also offers a good platform for bundling our communications activities. Since signing on with UEFA and FIFA as an Official Partner in 1999, we have committed ourselves to an Integrated Marketing Communication (IMC) strategy, which means that we bring all marketing aspects, including advertising, promotion and PR under one unified theme: football.

By pursuing a proactive sports marketing program, we are securing increased exposure of our brand internationally, especially in Europe.