The i30cw marks a watershed in the alphanumerical naming of all future Hyundai car models. The role of the letter i: to underpin the new Hyundai brand philosophy and tangibly inject it with impetus. i stands for inspiration – next to quality and self-assured confi dence, it is one of the three pillars of the Hyundai brand promise in Europe. But it’s not just about inspiration. The i is linked to evocative concepts such as intelligence and innovation.