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Hyundai assigns Europcar as official rental partner for UEFA EURO 2008
(Offenbach, June 04th) — To coincide with its sponsorship of UEFA EURO 2008™, Hyundai Motor Europe (HME) has appointed Europcar as its preferred rent a car partner. Over a 4 months period Europcar, the largest car rental company in Europe, will manage a fleet of 3,000 Hyundai models, including the all-new i30 hatchback and i30 CW.
The partnership was agreed between the European headquarters of Europcar and HME’s fleet operation, and it supports HME’s pan-European marketing strategy to broaden its car rental business in eight European markets: Germany, France, Spain, Switzerland, Austria, Belgium, Netherlands and Portugal. The campaign will be promoted via a range of marketing channels, consisting of billboards, press advertising, flyers and internet micro sites tailored for each individual country.
Allan Rushforth, Vice President Hyundai Motor Europe commented, “Our partnership with Europcar will give thousands of drivers the chance to test for example the new i30 – the first of our models to carry the ‘i' prefix. The i30 was designed to appeal specifically to the European market, and we believe it will play a key role in growing our market share in the fleet sector. It offers reliable, safe, fuel-efficient motoring, wrapped up in a high-quality design.
“This month’s football championship, which kicks off on 7th June in Austria and Switzerland, is a great occasion for the launch of this strategic collaboration with Europcar, as the focus of millions of Europeans turns to the biggest event in the football calendar.”
The Hyundai i30 is available as a five-door hatchback and stylish Cross - over Wagon. Both body styles combine elegance and practicality, and present a well-balanced, dynamic and comfortable driving experience. The long wheelbase provides exceptional interior space and boasts a cargo volume of 340-litres on the five-door hatchback and 415-litres on the CW, with the rear seats upright.
The range consists of four different trim levels, each offering an abundance of standard equipment which is essential for a rental car. Air conditioning, front and side curtain airbags and iPod connectivity are just a few of the features included across the model line-up.
The Hyundai i30 will be available to rent from early June from all participating Europcar outlets.
For further information visit:
http://microsite.europcar.com/hyundai-UEFA2008/
Or call: for Swiss +41 848808099
for Austria +43 1 866 16 33
with unique promotion code 45158956
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Hyundai Motor Europe GmbH (HME)
HME was established in 2000. Located in Offenbach, Germany, it coordinates all marketing, sales and after sales activities in all of Hyundai’s 26 European markets. It employs nearly 200 people of various nationalities. Hyundai is the third largest Asian automobile brand in Europe. The annual European sales volume reached 330,000 vehicles in 2006. More information on Hyundai Motor Europe is available online at http://www.hyundai-motor-europe.com/. | 
