Hyundai achieves top results in 2007 Customer Satisfaction
- Grandeur, Santa Fe, Tucson segment leaders in AutoPacific Vehicle Satisfaction Award (VSA)*
- Santa Fe, Tucson and Entourage segment leaders in 2007 Strategic Vision Total Quality Index (TQI)**
- Tucson, Accent and Elantra among Top 3 in respective segments in 2007 JD Power (US) Initial Quality Study (IQS)***
- Santa Fe, Getz and Matrix with good quality results in UK “JD Power Customer Satisfaction Survey”
Offenbach, July 3, 2007 – Over the past years, Hyundai Motor Company has built a reputation as a quality car producer. Not surprisingly, the world’s No. 6 car manufacturer scored top results in several of the most prestigious customer satisfaction surveys in 2007.
Hyundai hit the top slot in three segments in the 2007 Strategic Vision Total Quality Index™ (TQI), which measures total vehicle satisfaction among new car owners. The Entourage, which is not offered in Europe, topped the minivan segment, while the Hyundai Grandeur led the large car segment and the Santa Fe was on top in the (small) sport utility vehicle (SUV) segment.
Together with the Tucson C segment SUV, the Grandeur and Santa Fe received further accolades in the 2007 Auto Pacific Customer Satisfaction survey, taking the top rank in their respective segments. Topping the large car segment, again this year, Hyundai Grandeur owners rated their vehicle highly for Power/ Acceleration, innovative technology, and value. The Tucson was recognized as a very competitive Compact Crossover SUV, equipped with a V6 engine, which is a rarity in this class, and offered with a solid warranty package. The Santa Fe scored highest in the “Premium Mid-Size Crossover SUV” category, winning the hearts of owners with its interior convenience features and overall value.
The Santa Fe also received a top ranking in the UK 2007 JD Power Customer Satisfaction survey, receiving the best grade for “mechanical reliability” and coming in third in the 4x4 segment. The Hyundai Getz supermini was also listed in this survey, as the only vehicle in its segment to achieve the highest grade for mechanical reliability and praised for its above average exterior and interior quality. The Hyundai Matrix, ranked No. 3 in the MPV segment in JD Power’s UK study, was “a solid performer across the board”, with a high ranking for comfort and quality, dealer service and cost of ownership.
Like in past years, Hyundai also had good rankings in the 2007 American JD Power Initial Quality Study (IQS). Three Hyundai models were among the top three in their respective segments, the Tucson, Accent and Elantra models.
Encouraged by such outstanding results, Hyundai is looking forward to launching its newest model, the i30 hatchback, a C segment car that will come to European showrooms in the next few weeks. Developed to boost Hyundai’s brand image in Europe, the i30 will certainly also be seen in the top rankings of future customer satisfaction surveys.
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* AutoPacific’s Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new car or light truck. In addition to identifying category winners, VSA also establishes numerical satisfaction ratings for virtually every passenger car and light truck in the North American market. Owner satisfaction is measured across 46 specific areas related to a vehicle's operation, comfort, safety and the overall purchase/lease experience. The 2007 ratings reflect input from buyers and lessees of new vehicles acquired September through December 2006. More information on VSA can be found at http://www.autopacific.com/
** Strategic Vision’s Total Quality Index™ (TQI) 2007 results are based on the ratings of new vehicle owners in 19 product segments. Responses from more than 27,000 buyers who bought 2007 models in September, October and November of 2006 were used to calculate the Total Quality Index™. Strategic Vision has calculated TQI annually since 1995. More information on TQI can be found at http://www.strategicvision.com/
*** The 2007 Initial Quality Study (IQS) is based on responses from more than 97,000 purchasers and lessees of new 2007 model-year cars and trucks surveyed after 90 days of ownership. The study is based on a 228-question battery designed to provide manufacturers with information to facilitate problem determination and drive product improvement. More information on IQS can be found at http://www.jdpower.com/
Hyundai Motor Europe GmbH (HME) was established in 2000. Located in Offenbach, Germany, it coordinates all marketing, sales and aftersales activities in all of Hyundai’s 26 European markets. It employs nearly 200 people of various nationalities. Hyundai is the third largest Asian automobile brand in Eurrope. The annual European sales volume reached 330,000 vehicles in 2006. More information on Hyundai Motor Europe is available in the internet at http://www.hyundai-motor-europe.com/.
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