Hyundai defies summer slowdown, bucking current market trends with strong SUV sales
- Hyundai continues upward trend with its bestselling Santa Fe and Terracan SUVs
- July sales up 21% y-o-y to 29,626 units
- Hyundai is a proud Grand Sponsor of the ATHENS 2004 Olympic Games
August 2nd, Rüsselsheim: Hyundai Motor Europe today announced its sales figures for the month of July, reporting an increase of 21 percent year–on-year and adding 29,626 units to the cumulative result of 205,220 vehicles for the first seven months of 2004.
The generally positive sales climate for Hyundai vehicles in Europe makes Hyundai Motor Europe Hyundai’s top export performer – putting the European market ahead of the US and the Asia-Pacific region in relative terms.
“Our marketing and sales initiatives around our sponsoring of UEFA Euro 2004 definitely helped to increase showroom traffic,” said Werner H. Frey, Vice President Marketing, Sales and After Sales at Hyundai Motor Europe GmbH. “We not only managed to get on the shortlist of potential new car buyers but also won out in the subsequent comparison, as evidenced by what are quite significant sales increases.”
“On the one hand,” he continues, “it is the increased awareness generated through our sponsoring activities that make people more familiar with the Hyundai car range. On the other hand, growing registration figures are increasingly making Hyundai a part of the scene on Europe’s roads.”
Hyundai has been a sponsor of top global football events since 2000, having kicked off with the UEFA Euro 2000 and later continuing with the FIFA World Cup 2002.
Hyundai’s European vehicle sales decreased slightly in July compared to the 30,700 units delivered in June, but constituted the best July result in Hyundai’s European sales history.
In absolute terms, the Getz dominated Hyundai’s passenger car sales in Europe, with sales of 9,252 units. Sales of SUVs were strong at 5,637 units, representing an increase of over 40 percent over plan. The Santa Fe remains the bestselling SUV, followed by the Terracan. In the months ahead, the Tucson is expected to strengthen sales in this segment even further. Sales of MPVs were pushed by growing demand for the face-lifted Trajet, which translated into an aggregate result of 53,770 units for the months up until August.
Hyundai is a proud Grand Sponsor of the ATHENS 2004 Olympic Games, providing the Olympic vehicle fleet required for ATHENS 2004. In line with the objective of ATHENS 2004 to minimise air and noise pollution, the Olympic Village - as well as all competition and non-competition venues - will benefit from the use of environmentally friendly vehicles. For more information please visit www.athens2004.com or contact rckaiser@hyundai-europe.com. Established in 1967, Hyundai Motor Co. has grown into the Hyundai Automotive Group which includes Kia Motors Corp. and over two dozen auto-related subsidiaries and affiliates. Employing nearly 50,000 people worldwide, Hyundai Motor posted 17.77 billion Euro in sales in 2003. Hyundai motor vehicles are sold in 190 countries through 4,504 dealerships and showrooms. Further information about Hyundai Motor Co. and its products is available on the Internet at http://www.hyundai-motor.com/. | 
