Despite Hot Summer, Hyundai Sales Are Not Melting
- 29,422 new customers for Hyundai in July; cumulated sales increase by 5 percent y-o-y
- Summer slump with lesser impact on sales than anticipated
Rüsselsheim, July 5th, 2005 – Hyundai Motor Europe reported cumulated sales up by 5 percent to 215,010 units for the year to date compared to last year. European customers purchased 29,422 Hyundai cars in July. With 5,357 new registrations, the Hyundai Tucson showed a strong sales performance, only succeeded by the Getz with 9,531 units.
“Despite vacation time in most European markets, Hyundai Motor Europe showed a strong sales performance,” said Ike Oh, President Hyundai Motor Europe GmbH. “One important attribute of our brand is, that people that decide for a new Hyundai car do not have to sacrifice their vacation budget. We have strong product packages paired with flexible financing solutions. This is one facet of Hyundai’s understanding of customer service, which is also perceived as such by our customers.”
Sales in the SUV- and MPV-segments represent over one third of Hyundai’s overall sales in Europe. Stronger selling than forecasted is also the new Sonata, which has found wide acclaim across Europe, bringing 4,959 new customers to the brand during the first seven months of this year.
“Hyundai is going to challenge the industry in quality, value, performance and standard safety features,” said Oh, adding: “We put more to a car and we are selling more than just a car. Our appeal and competitive advantage is our harmonious blend of product, service and attitude.”
Following is a selected sales breakdown for HME:
| Model |
July 2005 |
Jan-Jul 2005 |
Jan-Jun 2004 |
|
|
|
|
| Passenger Cars |
16,740 |
118,694 |
124,587 |
| SUV & MPV |
11,774 |
89,173 |
70,800 |
| LCV |
908 |
7,143 |
9,275 |
| TOTAL |
29,422 |
215,010 |
204,662 | (up 1% yoy) (up 5% yoy)
FURTHER INFORMATION AT WWW.HYUNDAI-EUROPE.COM
Established in 1967, Hyundai Motor Co. has grown into the Hyundai KIA Automotive Group which includes over two dozen auto-related subsidiaries and affiliates. Employing over 50,000 people worldwide, Hyundai Motor posted US$26.1 billion in sales in 2004 (on a non-consolidated basis). Hyundai motor vehicles are sold in 193 countries through some 5,000 dealerships and showrooms. Hyundai Motor Co. is a sponsor of the 2006 FIFA Germany World Cup. Further information about Hyundai Motor Europe and its products is available on the Internet at http://www.hyundai-europe.com/.
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