Merry Month of May for Hyundai Motor Europe
Monthly Sales Up 27%
- Hyundai’s May sales up 27 pct y-o-y to 29,076 units
- Getz remains European best seller
- Cumulative sales for the Jan. – May period reached 145,726 units
(Rüsselsheim, Germany) – Despite the fact that May is a holiday-rich month with comparatively weaker sales, Hyundai Motor Europe has realized sales of 29,076 units equivalent to a y-o-y growth rate of 27 percent. The European economy seems to have edged upwards; throughout the entire network in Europe, Hyundai registered double-digit percentage increases in sales.
Led by strong sales of the recently launched face lifted Trajet and new Getz turbo diesel, the cumulative sales for the January till May period this year reached 145,726 units, a year-over-year improvement of slightly more than 28 percent.
The rapidly improving quality of Hyundai products as well as the stronger localization of their appeal factors such as design and packaging, are providing the momentum for continuous sales gains; in its ongoing 6-Sigma quality programme Hyundai has achieved a milestone when finishing in a tie for second place in the most recent J.D. Power and Associates Initial Quality Study (IQS).
“In complementing outstanding product quality with Hyundai’s well know service quality, we will firmly move towards our set goal of becoming the top 5 automobile brand by 2010”, said Kwang Heum Um, President of Hyundai Motor Europe. He added: “It’s not the surging spring fever, but refined design, perfect packaging, outstanding quality, and the inclusion of relevant advanced technology what makes people want to go for a Hyundai.”
European sales were stimulated by the Getz turbo-diesel which has a fast-growing backlog of orders totaling XX,XXX units. Demand for the Santa Fe was expectedly strong: The sport utility vehicle emerged as the company’s number two seller in May selling XXXX units. Matrix sales trailed slightly with X,XXX units sold. In all, XX,XXX sport utility vehicles and minivans were sold in May, up XX.X percent over the previous month.
Finishing the month, Hyundai could bolster its position as the third largest non-European importer with a market share in Europe averaged out at 2 percent, up 0.2 percent. Established in 1967, Hyundai Motor Co. has grown into the Hyundai Automotive Group which includes Kia Motors Corp. and over two dozen auto-related subsidiaries and affiliates. Employing nearly 50,000 people worldwide, Hyundai Motor posted 17.77 billion Euro in sales in 2003. Hyundai motor vehicles are sold in 190 countries through 4,504 dealerships and showrooms. Further information about Hyundai Motor Co. and its products is available on the Internet at http://www.hyundai-motor.com/. | 
