Hyundai assigns Europcar es official rental partner
Hyundai Motor Europe (HME) has appointed Europcar as its preferred rent a car partner. Over a 4 months period Europcar, the largest car rental company in Europe, will manage a fleet of 3,000 Hyundai models, including the all-new i30 hatchback and i30 CW.
The partnership supports Hyundai’s pan-European marketing strategy to broaden its car rental business in eight European markets: Germany, France, Spain, Switzerland, Austria, Belgium, Netherlands and Portugal. The campaign will be promoted via a range of marketing channels, consisting of billboards, press advertising, flyers and internet micro sites tailored for each individual country.
The Hyundai i30 will be available to rent from early June from all participating Europcar outlets.
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Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world’s sixth largest automaker in 2006 and includes over two dozen auto-related subsidiaries and affiliates. Employing over 75,000 people worldwide, Hyundai Motor posted sales of US$74.9 billion in 2007 on a consolidated-basis and US$32.8 billion on a non-consolidated basis (using the average currency exchange of 929 won per US dollar). Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. Further information about Hyundai Motor Co. and its products is available at http://www.hyundai-motor.com/
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